Roll Up the Rim 2020
In 2020 Roll Up the Rim changed for good. Roll Up could now be played on the original cup, on the mobile app, and using a reusable cup for extra points. To showcase this, we came up with a campaign for Tims that ran across YouTube and social showing the different ways viewers could win.
6s YouTube Bumpers
Group Creative Director(s): Gerald Kugler
Editorial Director(s): Liz Allemang
Associative Creative Director(s): Jacob Gawrysiak
Art Director: Philippe Visaya
Copywriter: Victoria Lee