Smirnoff: Created for Cocktails

How do you get Smirnoff vodka in the hands of millennials who, intimidated by mixing drinks, are turning to pre-made cans?

You show them that making cocktails doesn’t have to be difficult or stuffy. All they need is Smirnoff and a little confidence.

This campaign had two main 15s spots and was followed by three contextual 6s ads that ran at different times of the year.

OLV: Your Kitchen is Your Cocktail

OLV 2: Burn the Picture

Contextual Social Ads