Gambling with Grunk

RGC (the Responsible Gambling Council) created an online influencer called Grunk who’s whole YouTube channel revolves around gambling while drinking and getting high. Sponsorships pop up throughout his videos, revealing RGC’s true messaging.

 

The campaign was composed of a YouTube account and an active Twitter profile that posted videos and custom gifs on a regular basis.

 
IMG_8317.PNG
old_haters_lowres.gif
IMG_8318.PNG
cousin_mike_lowres.gif
IMG_8319.PNG
to_convulse_lowres.gif
IMG_8320.PNG
dads_birthday_lowres.gif
Screen Shot 2021-06-02 at 12.15.02 PM.png
computer_lowres.gif
IMG_8321.PNG
cindy_s_apartment_lowres.gif
IMG_8322.PNG
grunkgang_lowres.gif
 

Associative Creative Director(s): Michael Siegers & Jonah Flynn

Art Director: Philippe Visaya

Copywriter: Victoria Lee