Gambling with Grunk
RGC (the Responsible Gambling Council) created an online influencer called Grunk who’s whole YouTube channel revolves around gambling while drinking and getting high. Sponsorships pop up throughout his videos, revealing RGC’s true messaging.
The campaign was composed of a YouTube account and an active Twitter profile that posted videos and custom gifs on a regular basis.
Associative Creative Director(s): Michael Siegers & Jonah Flynn
Art Director: Philippe Visaya
Copywriter: Victoria Lee