How do you help RedBarn, a small American pet food brand, break into a market saturated by big players?

First you use their name and their meat-first dog food to turn them into the place where dog dreams come true. Then you surprise Koda, one of their longtime pup ambassadors.

This campaign consisted of one main 30s spot, a 15s cutdown, social assets, and several OOH boards across the US.

:30 Making Koda’s Dream Come True

Social Assets