RATESDOTCA
Launch Campaign
To launch their website, we created two sing-a-long YouTube pre-roll ads and nine targeted bumpers for RATESDOTCA. Each ad was driven by the intense boredom and frustration that naturally comes from comparing your own auto insurance rates.
30s YouTube Pre-roll
15s YouTube Pre-roll
6s Contextual YouTube Bumpers
Group Creative Director(s): Catherine Allen & Ian Simpson
Art Director: Michael Romaniuk
Copywriter: Victoria Lee