New York Fries

For their music driven campaign “Give Your Tastebuds Something to Sing About”, New York Fries created a new song that doubled as a Shazamable coupon code. Lyrics hinted towards the feature and customers could Shazam the song anywhere it was playing in order to access the DoorDash discount.

The campaign has two songs so far. Both were played as audio and radio ads with the songs fully hosted on Spotify and Apple Music.

1:54 The Works