InLife
“When you’re in control of your money, you get the most out of life.”
To launch their new brand platform InLife, Interac created two hero videos centring around two young women as they embarked on their passions with the help of Interac.
This campaign took place across TV, YouTube, Instagram, Facebook, Twitch and TikTok.
15s Social Videos
Cut-downs of the 30s ran across YouTube and social.
6s Social Videos
Six second cut-downs were created with the same footage to showcase different payment moments across social.
Contextual Amazon Fire-stick Banners
Every media placement was made as contextual as possible by utilizing the new InLife platform.
Contextual Twitch Takeover banners
EQ Works HTML5 Ad
We also created an interactive HTML5 ad that prompted users to highlight the first word they saw before directing them to the InLife and Interac product that fit them.
TikTok Influencer Videos
Executive Creative Director(s): Wain Choi
Art Director(s): Duncan Porter, Philippe Visaya
Copywriter(s): Jane Murray, Victoria Lee