Feed Imagination

To launch their new platform, Goldfish brought together three kids and brought each of their creations to life.

One child created a storybook, one a billboard, and the last one a game based on their Goldfish inspired doodles and stories. Goldfish also created a contest where kids at home could submit their concepts for a chance to have them turned into reality.

This campaign was rolled out across TV, OOH, and social.

Campaign summary

Instagram Story Flip Books

Social Ads

Ads across social encouraged parents to share their child’s creations along with the branded hashtag.