Hey Alex

For the Young Lions competition in 2019 Philippe Visaya and I created the idea “Hey Alex”, a proposed partnership with Amazon’s Alexa, to create a confidential resource for transgender youth.

The Brief

Promote a safe, inclusive environment for trans, non-binary and gender-fluid kids by raising awareness of discriminatory behaviour and advocating for change.

 

Art Director(s): Duncan Porter, Philippe Visaya

Copywriter(s): Jane Murray, Victoria Lee